One day all our mobile phones and vehicles will be equipped with a GNSS receiver coupled with communication capabilities. Exploiting this convergence new Value-Added Services will be possible both in the field of entertainment (location-based contents, games, chats, geotagging and sharing,…) and in the field of “utility” (traffic info, tracking for personal safety, location-based charging,…). In the end, the mass market growth will be driven by those services that will be able to improve the way we experience the world around us supporting our day to day and social activities. What’s your “need”?